MAKE SNOOP'S BIRTHDAY
2027 in LA
Snoop's Mansion. October 2027. You + 1
Kerma is opening the door to Snoop Dogg’s 2027 birthday celebration in Los Angeles
LISBON IS ONLY THE FIRST EPISODE.
THE NEXT EPISODE is a year-long Kerma campaign starting at SBC Lisbon 2026 and continuing through events, launches, partnerships and special activations until Snoop Dogg's birthday celebration in Los Angeles in October 2027.
Across the journey, Kerma will open two routes to the Guest List.
GET ON THE GUEST LIST WITH KERMA
Throughout the campaign, Kerma will select up to 100 gaming clients, with each selected operator receiving two tickets to the birthday experience in Los Angeles.
Including direct clients and operators accessing Kerma Games indirectly through aggregation partners.
Participation in a Kerma activation or registering interest does not guarantee an invitation.
FIND THE NEXT DROP.
Ten Golden Tickets will be released across selected Kerma campaign moments between October 2026 and September 2027.
They could appear through:
Each Golden Ticket unlocks two tickets to the birthday experience.
The rules and mechanics for each Golden Ticket drop will be revealed when that episode goes live.
YOUR NEXT EPISODESTARTS AT SBC SUMMIT
The first chapter of THE NEXT EPISODE lands at SBC Lisbon.
Find Kerma at the entrance or at our Smoothie Cart and discover how to join the campaign.
Connect with Kerma.
Stay close for every new drop.
Visit the Kerma Smoothie Bar
Celebrity-inspired smoothies.
Pick your icon. Sip the flavor. Feel the vibe.
And the beginning of the road to LA.
FOUR WORLDS. FOUR SMOOTHIES.
The Birthday Blend
Vibe On
The Maestro
After party
EPISODE 01
The campaign begins.
Follow Kerma to find out where the next Golden Ticket will drop
DON'T MISS THE NEXT DROP.
You won't find every Golden Ticket in the same place. You won't know when the next one is coming.
But you'll know where to look.
Participation in THE NEXT EPISODE by Kerma is subject to eligibility and the Official Terms & Conditions.
The Campaign is a business-to-business promotional initiative directed at gaming operators and gaming industry professionals and is not open to the general public.
Operator Invitations are selected by Kerma and participation in a Campaign activation does not guarantee an invitation.
Ten Golden Tickets will be awarded through designated Campaign activities, with the rules and mechanics for each activation communicated at the relevant time.
Invitations and Golden Tickets cover admission to the Event only. Flights, accommodation, visas, ESTA, insurance, transfers and other travel-related expenses are not included.
