Kerma Games and BGaming Enter Strategic Partnership Around Snoop Dogg Dollars

The partnership brings together Kerma Games’ exclusive Snoop Dogg gaming rights with BGaming’s proven game development and global distribution capabilities.

Kerma Games, the entertainment-first studio behind a growing portfolio of celebrity-led gaming experiences, and BGaming, the fast-growing iGaming content provider behind the hit title Snoop Dogg Dollars, have entered into a strategic partnership around the popular game.

The agreement marks a new chapter for Snoop Dogg Dollars, bringing together Kerma Games’ exclusive Snoop Dogg gaming rights and broader entertainment-led vision with BGaming’s proven game development, technology and established international distribution network.

Under the initial agreement, BGaming will continue operating and distributing Snoop Dogg Dollars through 2026, with the title now presented as Kerma Games x BGaming. Both companies are already exploring ways to build on this partnership beyond 2026.

Snoop Dogg Dollars has already established itself as a successful title across BGaming’s international operator network. The new partnership builds on that foundation, combining an established product and distribution footprint with Kerma Games’ long-term vision for gaming experiences built around one of the world’s most recognisable entertainment icons.

Kerma Games has quickly become one of the most talked-about new names in iGaming. Built at the intersection of entertainment and gaming, the studio develops memorable gaming experiences around globally recognised talent, including Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić, with content designed around a simple belief: the industry doesn’t need more games, it needs Games Players Remember.

Snoop Dogg Dollars forms part of a much broader vision for Kerma Games. The company is building a growing Snoop Dogg gaming universe across multiple formats and verticals, alongside a wider portfolio of original and entertainment-led gaming experiences.

Rather than using celebrity purely as a marketing layer, Kerma develops experiences around the personality, culture and audience behind each partnership, creating products designed to stand out in increasingly crowded casino lobbies and give operators genuine differentiation.

The partnership reflects the complementary strengths of both companies: Kerma’s distinctive entertainment IP, creative vision and growing content capabilities, alongside BGaming’s proven game development, technology and international distribution.

Marina Ostrovtsova, CEO of BGaming, said:

“Kerma is exactly the kind of partner this industry needs more of: bold, authentic and genuinely connected to the culture their games celebrate. Their celebrity-led portfolio is highly distinctive, and we’re proud to work together to bring these experiences to a wider audience.”

Carson Hubbard, CEO of Kerma Games, said:

“Snoop Dogg Dollars is already a proven title, and BGaming deserves a lot of credit for developing the game and building its success across operators and markets.

For us, this partnership is about building on that success. We bring our exclusive relationship with Snoop Dogg and the wider vision we are creating around entertainment-led gaming, while BGaming brings a proven product, strong technology and an established global network.

We believe the strongest partnerships are the ones where both sides bring something genuinely valuable to the table. This is a great example of that, and we’re excited about what we can achieve together.”

About Kerma Games

Kerma Games is a premium casino game provider creating entertainment-driven gaming experiences for the global iGaming market.

The company develops slots, live casino and crash games designed around player engagement, retention and cultural relevance.

At the center of its live casino offering is a state-of-the-art live dealer studio, built to deliver broadcast-quality production and game variety. The studio supports a full suite of live games with real dealers, real-time interaction and studio-grade production values, giving operators a live casino product built to compete at the highest level.

Alongside a growing portfolio of original content, Kerma Games is recognised for its celebrity IP collaborations, including partnerships with Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić, with more celebrity collaborations to come.

Combining premium game development, entertainment-first storytelling and operator-focused support, Kerma Games helps operators differentiate their offering through memorable gaming experiences designed to attract attention and drive retention.

Games Players Remember.

About BGaming

BGaming is an international iGaming content provider developing and distributing online casino games through its proprietary technology and global operator network.